In late 2020, I was approached by Lifehouse Church in Maryland to rebrand their organization. They felt that their current branding didn't quite communicate who their church was. After months of identifying the church, aligning their message, and discovering their visual style, we landed on this aesthetic - a familiar, yet sharp feel that focuses on the community surrounding the church.
To begin the project, I first sent out a questionnaire designed to define the church and help narrow down the demographic, the tone, and the overall messaging of the church.
After months of iterating a visual style based on the discovery deck, we settled on the aesthetic below. From there, a style guide was built out for the organization, and basic collateral was designed in order to train the internal team on how to use their new branding.